So What Does Automated Retail Mean?
“Automated Retail” has a range of meanings. For some who market “Automated Retail solutions”, their offerings are characterized by surprising inflexibilities, extremely limited product dispensability options, and a clumsy, labor-intensive process. To Cereson, Automated Retailing is something very different.
On the consumer-facing side, Automated Retailing refers to robotic stores that combine advanced technology robotics and software systems to create easy-to-use and compelling self-service retail stores ideal for marketing, explaining and selling high-value items and/or products requiring delivery of helpful, educational, product-specific information.
To our retail partners and customers, Automated Retailing is a strategic and tactical solution addressing a range of objectives. It’s a system solution able to integrate with the Retailer’s existing backend systems- not an island application that can only push data. It also includes web-based, dashboard tools that enable monitoring, reporting, exception-based notifications, and remote management. It’s a sophisticated, turnkey retailing system.
Some obvious factors have driven the surge in Automated Retail applications:
Relentless pressure to cut costs.
24 x 7 expert information and attention
Small footprint, low launch and operating cost
Some product categories and brands that launched in non-traditional channels:
Robotic stores on military bases and in airports.
Anti-theft / shrinkage solutions.
Product sales benefitted from expert information availability.
Brand extension strategy. Major brand robotic stores for point of
Point of influence and intercept retail. Take the store to the
Tool crib- Employees using employee IDs to procure needed
Any retail opportunity where reduction of store traffic requirements and other overhead expenses could enable profit viability.